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The Allergy & Free From Show takes place on 9-10 May 2026 at the NEC Birmingham and is the only dedicated health show focused on the free-from market in the UK. If you lead a free-from lifestyle due to medical needs or lifestyle preferences, this is the show for you! Do you live with allergies, intolerances, coeliac disease, hay fever or eczema? Do you live ‘free from’ gluten, wheat, eggs, nuts or dairy, or need to avoid dust mites, latex or any other material? If you answered yes to any of the above, you will love The Allergy & Free From Show. You can shop hundreds of free-from food, drink, health and lifestyle products and services. From household names to exciting start-up brands, there is something for everyone.
Arriving by car? Pre-pay for parking online before the day of your visit and you can make a saving of £5* (T&C's apply). That's one less thing to think about on the day! Pre-pay is available in our standard & disabled public car parks.
Book NowMake the most of your upcoming visit to the NEC. From booking your hotel, sorting out travel, pre-booking your parking or scoping out the excitement that awaits across the NEC campus, our visiting us page has everything covered.
Discover MoreMake the most of your visit and stay right by the action at Hilton Birmingham Metropole. With exquisite dining options at your fingertips for you to enjoy, end the day with dinner in our beautiful restaurant Brightsmith On The Water, sipping a cocktail, overlooking the scenic Pendigo Lake. Unwind or keep up with your fitness routine with access to LivingWell Health Club featuring a gym, sauna, steam room and swimming pool. Then relax into one of our comfortable rooms and wake up to the famous Hilton Breakfast in the place where it all happens.
Discover MoreOffering scenic accommodation, diverse dining options, together with golf, spa & leisure facilities. Conveniently located only 5 miles from the NEC, making it an easy commute. Quote NEC25 for 10% off our Best Available Rates.
Discover MoreElevate your NEC experience at Voco St. John's Hotel. Minutes away from the NEC with 201 stylish rooms, 13 versatile meeting spaces, and ample parking for 250 cars. Your gateway to comfort and convenience.
Discover MoreFrom vibrant salads to signature sandwiches and comforting classics, we’ve got every craving covered all day long.
Discover MoreFrom luxury resorts to simple rooms to please, you’ll find a host of hotels right on our doorstep. Head to our Visitors page to view your nearest options.
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