Bentley Lamborghini 10 Year Anniversary

Case Study

Delivering a prestigious and unique outdoor event

About the client
Contemporary Event Structures (CES) specialise in supplying a range of inflatable and temporary event structures for indoor and outdoor events with an exceptional high standard of quality, delivery and service. They pride themselves on real attention to detail and quality.

The Objective
In celebration of Bentley Lamborghini’s Birmingham’s 10th Anniversary, a party was to be delivered to thank existing clients and staff for their support.

The purpose
With a target audience of Bentley &Lamborghini’s younger trendier clients, the client was hoping to use the event to help align the brand with that demographic, build new relationships with prospective clients. They also wanted to provide a beautiful setting for a private showing of some of the best luxury and performance cars that Lamborghini and Bentley currently have to offer, including the world’s only Bentley GT3R race car.

Over 400 guests were invited.

The NEC were great to work with. We will definitely be back in the future.

Gavin Miller

Director C.E.S

Why the NEC?
A central West Midlands location with excellent transport link and hotels in close proximity was important to the client. As the NEC is placed at the heart of the UK motorway network and close Birmingham International rail station with a choice of hotels in walking distance, the venue fit the bill perfectly. The client was also looking for a flexible outdoor space that would that the modern event structures would fit comfortably in, and having in-house catering that could make bespoke menus for the event was a plus.

Space used
A stunning temporary marquee on the 3905m2 outdoor space adjacent to the Pendigo Lake on the NEC Campus.

The challenges
With the event being in an outdoor space the NEC needed to provide power and utilities that CES required. There was also a brief struggle with uneven surface due to the rocky terrain but it was easily overcome by using different ground anchors. CES Director Gavin Miller commented, “It was a very smooth event made all the smoother by the experience and support of the NEC staff and management team.”

The experience of the NEC team and flexibility of the venue was highlighted by being able to deliver an unusual event very short lead time – there was only seven weeks from enquiry to delivery. Gavin added, “The NEC were great to work with, anything that we required from catering, power, utilities, security or cleaning were all at hand. We will definitely be back to work with the NEC in the future.”

The NEC was definitely the right choice for our prestigious Bentley and Lamborghini celebration event, the experience of the staff team and the willingness to assist ensured the event ran without a hitch, great infrastructure, great location, thank you!

Gavin Miller

Director C.E.S

The success
Following rigorous planning and coordination across various NEC teams in conjunction with Contemporary Event Structures a very smooth event was delivered. Director of Contemporary Event Structures was delighted with the final event saying, “The NEC was definitely the right choice for our prestigious Bentley and Lamborghini celebration event. The experience of the staff team and the willingness to assist ensured the event ran without a hitch. Great infrastructure, great location and. Thank you!”

The NEC team also provided security to support the event by controlling access and providing supervision on the night, which was essential due to the expensive selection of cars showcased at the event.  The award winning catering arm of the NEC, Amadeus, provided a show-stopping menu which really stood out due to the quality food and drinks and stunning presentation.

The event feedback from staff and guests demonstrated how breath taking the the event was, with on customer commenting through Bentley Lamborghini customer feedback “I would just like to say thank you for an exceptional evening at the NEC. What a creative cutting edge approach, the world needs different. I can only begin to imagine the back room planning for such a large scale event, a great job well done”

From the client’s point of view, they were happy as an event was delivered that exceeded their expectations and their outcomes. Not only did the event surpass their brief they also sold a few cars which was an added bonus for them.

The client said that “The NEC was a great venue for us as event organisers. We were pleasantly surprised at the efficiency and willingness to assist at every turn. We will definitely be back soon!” Nothing is more pleasing than that and Bentley & Lamborghini are in talks about the potential for this to be annual event.

The set-up and operation was flawless and the aesthetic of the event structure met Bentleys high standards, and in many ways exceeded our expectations. Many customers made it a point to mention the set-up to me on the evening. Well done!

Kiran Jay Haslam

Head of Marketing (UK), Bentley Motors Limited

An intimate, bespoke environment was created

Fireworks brought an added element to the festivities

NEC Security staff kept a close eye on proceedings

Customer feedback was full of praise

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If you'd like to find out more about what we could do for your event, please send us a message below or call one of the team on +44 (0) 121 767 2782.

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