Buyers flock to NEC Birmingham as UK businesses pitch their wares

• 100s of businesses to showcase 2022 trends to Spring Fair retailers
• Official launch of Curated Meetings with over 300 buyer meetings scheduled with an average £330,000 spend potential per buyer, with 73%* deals expected to close on the spot or within 3 weeks
• More deals expected as trading floorspace increases for 2022

Buyers from online, large retail chains and multi-store independents are set to flock to the NEC Birmingham for a trade bonanza 6-9 February, as the prestigious Spring Fair trade show for the retail sector returns after a two-year hiatus.

“As UK PLC looks to recover from the pandemic environment, the NEC Birmingham is a major trading platform for business,” said Ian Taylor, Managing Director, Conventions & Exhibitions, NEC Group.

“We know the trade shows we host provide businesses of all sizes with the market profile, trading opportunities and face to face deals they need to grow, either back to their former economic profile, or to capitalise on pandemic gains.

“Here in the West Midlands we are at the heart of a packed trading schedule in 2022. Spring Fair, a hugely influential and significant trade show for the UK, is the first of the year in terms of driving economic growth for the retail sector.”

Spring Fair is the largest retail event in the UK, covering homeware, gifts and fashion. The trade show is expected to super-charge business transactions this year as buyers hunt for the latest consumer trends.

“Spring Fair is delighted to be getting back to normal and open for business, helping to refuel retail and get the British high street thriving again,” said Julie Driscoll, Divisional Managing Director for Retail, Engineering and Manufacturing at Hyve Group plc.

“We have a huge responsibility to the many thousands of businesses that rely on us as a key part of their buying and selling calendar and there is unprecedented demand from the industry to return to normal buying and networking.”